Alparslan Nas

Professor of Media and Cultural Studies, Marmara University, Istanbul

Publications

Alparslan Nas is Full Professor in the Department of Advertising at Marmara University’s Faculty of Communication, working across cultural studies, critical media studies, and advertising research. Below is a selected list of publications and academic service.

Academic Positions

  • 2025–present: Full Professor, Department of Advertising, Marmara University
  • 2018–2025: Associate Professor, Department of Advertising, Marmara University
  • 2018: Assistant Professor, Department of Advertising, Marmara University

Books

Monographs

  • Media Representations of the Cultural Other in Turkey. Palgrave Macmillan, Cham, 2018.
  • Marka Aktivizmi: Eleştirel Bir Bakış [Brand Activism: A Critical Perspective]. Çizgi Kitabevi, 2023.
  • Ulus Markalama: Dünyadan Örneklerle Kuram ve Uygulama [Nation Branding: Theory and Practice]. Kriter Yayınevi, 2017; E-Book, 2021.

Edited / Co-Authored Books

  • Reklam Yönetimi [Advertising Management]. Beta, Istanbul, 2018.
  • Siyasal İletişim Temel Kavramlar [Key Concepts in Political Communication]. Kaknüs Yayınları, Istanbul, 2013.

Refereed Journal Articles

SSCI

  • Nas, A. (2025). “From Heroic Masculinity to Feminist Dads: Advertising Fatherhood in Türkiye.” International Journal of Communication 19, 1337–1356.
  • Nas, A. (2022). “Women in Mosques: Mapping the Gendered Religious Space through Online Activism.” Feminist Media Studies 22(5), 1163–1178.
  • Nas, A. (2017). “Branding and National Identity: The Analysis of Turkey: Discover The Potential Campaign.” Bilig, 201–224.
  • Yel, A. M. & Nas, A. (2014). “Insight Islamophobia: Governing the Public Visibility of Islamic Lifestyle in Turkey.” European Journal of Cultural Studies 17, 567–584.

ESCI

  • Sisli, F. & Nas, A. (2025). “Ecofeminism as a Consumption Narrative in Postfeminist Media Culture: A Thematic Analysis of Advertisements in Türkiye.” Ankara Üniversitesi ILEF Dergisi 12(1), 101–143.
  • Nas, A. (2023). “Nation Branding and Sustainability: A Comparative Analysis of European Countries.” Connectist: Istanbul University Journal of Communication Sciences 64, 183–211.
  • Nas, A. (2017). “Cultural Representation of Speed in Turkey’s 4.5G Advertisements.” Istanbul University Journal of Communication 52, 67–87.
  • Nas, A. (2015). “Women Chewing Gum: Feminist Critical Analysis of Advertising as Symbolic Violence.” ILEF Dergisi 2(2), 35–54.

Scopus

  • Nas, A. (2021). “The Cultural Limits of Challenging Hegemonic Masculinity: Critical Analysis of Online Responses to Axe Turkey Advertisements.” Sociální Studia / Social Studies 18(2), 67–86.
  • Yel, A. M. & Nas, A. (2013). “After Gezi: Moving Towards Post-Hegemonic Imagination in Turkey.” Insight Turkey 15, 177–190.

Other Peer-Reviewed Journals (Selected)

  • Nas, A. (2023). “You Won’t Walk Alone: Online Feminist Testimony and Transforming Subjectivities of Veiling.” Fe Dergi 15(1), 185–109.
  • Nas, A. (2016). “Glocal Limits of Postfeminist Advertising: The Case of Orkid’s #LikeAGirl Campaign.” The Journal of International Social Research 9(45), 833–842.
  • Nas, A. (2016). “Imagining the Periphery: The Construction of Orientalist Discourse in Turkish Airlines Advertisements.” Galatasaray University Journal of Communication 24, 145–164.
  • Nas, A. (2016). “Familialization of Women: Gender Ideology in Turkey’s Public Service Advertisements.” Fe Dergi 8(1), 168–182.
  • Nas, A. (2016). “Advertising Resistance? The Analysis of New Social Movements as Brand Communities.” International Journal of Humanities and Social Science 6(6), 136–143.
  • Nas, A. (2017). “Between the Urban and the Natural: Green Marketing of Istanbul’s Gated Community Projects.” İdealkent 8, 396–422.

Work Under Review

  • Nas, A. Article under review, Popular Communication.
  • Nas, A. Article under review, Southeast European and Black Sea Studies.

Book Chapters (Selected)

  • Nas, A. (2022). “The Classroom as Praxis: An Autoethnographic Approach Towards a Critical Journalism Assignment in Turkey.” In Garrisi, D. & Kuang, X. (Eds.), Journalism Pedagogy in Transitional Countries, pp. 111–137. Palgrave Macmillan.
  • Nas, A. (2021). “Save Us from Valentine’s Day! Advertising Imaged Carnivals, Imagined Resistances.” In Mustafa, S. N. & Bostan, A. D. (Eds.), Discourse and Identity in Turkish Media, pp. 41–64. Peter Lang.
  • Nas, A. (2019). “Articulating Diversity, Decoding Polarization: Online Responses to Coca-Cola’s Memleket Advertisement.” In Aydınlıoğlu, O. (Ed.), Differing Outlook of Contemporary Advertising, pp. 11–41. Peter Lang.

Editorial & Academic Service

Editor, Turkish Review of Communication Studies (ESCI-indexed), 2020–2025.

Ad hoc peer reviewer for Men and Masculinities, Feminist Media Studies, Politics, Religion & Ideology, Global Digital and Print Media Review, International Journal of Communication, Journal of Advertising, Critical Studies in Media Communication, NORA — Nordic Journal of Feminist and Gender Research, International Journal of Consumer Studies, Journal of Marketing Management, Asian Journal of Communication, The International Spectator, and Ethnicities.

For a Full Record