The Cultural Limits of Challenging Hegemonic Masculinity: Critical Analysis of Online Responses to Axe Turkey Advertisements

Hegemonic masculinity has been a challenging concept in cultural studies since the 1990s. Throughout the past three decades, the concept … More

“Women in Mosques”: mapping the gendered religious space through online activism

Initiated in October 2017 by a group of Muslim women in Turkey, the activism of Women in Mosques aims to … More

Gender and Advertising: An Interview

Here is a conversation (in Turkish) with Rumeysa Camdereli from Sivil Sayfalar Initiative on gender and advertising in contemporary Turkey. … More

Erkekler de Ağlar Ama… Axe Reklamındaki Hegemonik Erkeklik Eleştirisinin Yorumlanma Biçimleri

Hegemonik erkeklik, toplumsal cinsiyet çalışmalarında sıklıkla başvurulan bir kavramdır. Erkekliğin homojen ve yekpare bir kategori olmadığını öne süren hegemonik erkeklik … More

Reklamda Cinsiyetçilik: Yeni Bir Eleştiri Alanı, Yeni Bir Direnç İmkanı

Reklamda cinsiyetçilik, son dönemde Türkiye’de özellikle sosyal medya aktivizmleri ile sıklıkla gündeme gelmekte. Cinsiyetçilikle mücadele platformu olan Erktolia başta olmak … More

Women Chewing Gum: Feminist Critical Analysis of Advertising as Symbolic Violence

In this article that was published recently in December 2015 at ilef journal, I analyze the ways in which the … More

Esra Erol’u Foucault ile Okumak

Foucault okumak ve özellikle de bir ders dahilinde onu anlatmak oldukça zor bir iş. İktidar, yönetimsellik, söylem, disiplin, itaatkar bedenler, gözetim vs gibi kavramların içselleştirilmesi, gündelik hayatla birlikte … More

Glocal Limits of Postfeminist Advertising: The Case of Orkid’s #LIKEAGIRL Campaign

In this article, I engage to a critical analysis of an advertisement campaign by Orkid, a brand of female hygiene … More

Narratives of Women Prisoners: From the Transformative Effect of Literature to the Transformative Effect of the Prison as a Space

1- Further Remarks on Hafci’s and Ay’s Narratives In my previous writings on textual analysis, I focused on two … More

A Commentary on the Influence of Simone de Beauvoir on Contemporary Gender Studies and Some Other Feminist Literature

In “The Second Sex” Simone de Beauvoir doesn’t use the term “gender”, however several statements in her work imply the … More