Alparslan Nas

Professor of Advertising | Critical Media and Cultural Studies

Marmara University, Faculty of Communication
Alparslan Nas

Profile

Alparslan Nas is Professor of Advertising at Marmara University's Faculty of Communication. He holds BA and MA degrees in Cultural Studies from Sabancı University and a PhD in Advertising from Marmara University. His research interests include critical advertising studies, gender and media, cultural studies, media sociology, and brand activism. His work examines how advertising and popular media reproduce — and sometimes contest — relations of gender, class, ideology, and power. Through CultPost, he adapts critical theory for broader audiences.

Books

Book · 2018

Media Representations of the Cultural Other in Turkey

Palgrave Macmillan — a monograph on the media construction of cultural otherness in Turkey.

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Book · Turkish

Marka Aktivizmi: Eleştirel Bir Bakış

Markaların toplumsal aktivizmle kurduğu ilişkiye eleştirel bir bakış.

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Book · Turkish

Ulus Markalama: Dünyadan Örneklerle Kuram ve Uygulama

Ulus markalaşması kuramı ve dünya örnekleriyle uygulamalı bir inceleme.

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Articles in English

Article · 2025

From Heroic Masculinity to Feminist Dads: Advertising Fatherhood in Türkiye

International Journal of Communication — how fatherhood is represented in contemporary Turkish advertising.

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Article · 2021

"Women in Mosques": Mapping the Gendered Religious Space through Online Activism

Feminist Media Studies — a Turkish women's digital campaign against the gendered organization of mosque space.

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Book Chapter · 2022

The Classroom as Praxis: An Autoethnographic Approach Towards a Critical Journalism Assignment in Turkey

Springer (Palgrave Studies in Journalism and the Global South) — an autoethnographic approach to a critical journalism assignment in Turkey.

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Article · 2014

Insight Islamophobia: Governing the Public Visibility of Islamic Lifestyle in Turkey

European Journal of Cultural Studies — with Ali Murat Yel, on visual culture and Islamophobia in Turkey.

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Article · 2023

Nation branding and sustainability: A comparative analysis of European countries

Connectist — sustainability and the formation of nation brand identity across Europe.

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Article · 2023

"You Won't Walk Alone": Online Feminist Testimony and Transforming Subjectivities of Veiling

Fe Journal — digital activism and the transforming cultural meaning of veiling in Turkey.

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Book Chapter · 2021

Save Us from Valentine's Day Advertising: Imagined Carnivals, Imagined Resistances

Research on how Valentine's Day advertising in Turkey stages carnivalesque resistance while containing it.

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Article · 2021

The Cultural Limits of Challenging Hegemonic Masculinity: Critical Analysis of Online Responses to Axe Turkey Advertisements

Sociální studia / Social Studies — audience responses to Axe Turkey's hegemonic-masculinity campaign.

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Book Chapter · 2019

Articulating Diversity, Decoding Polarization: Online Responses to Coca-Cola's "Memleket" Advertisement

How audiences articulated diversity and decoded polarization in response to a Coca-Cola nation-themed campaign.

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Article · 2017

Branding and National Identity: The Analysis of "Turkey: Discover The Potential" Campaign

Bilig — the textual and visual construction of national identity in Turkey's nation branding campaign.

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Article · 2017

Between the Urban and the Natural: Green Marketing of Istanbul's Gated Community Projects

Idealkent Journal of Urban Studies — green marketing of Istanbul's gated community projects.

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Article · 2016

Familialization of Women: Gender Ideology in Turkey's Public Service Advertisements

Fe Journal — gender ideology in Turkey's public service advertisements.

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Article · 2016

Imagining the Periphery: The Construction of Orientalist Discourse in Turkish Airlines Advertisements

Galatasaray Journal of Communication — orientalist discourse in Turkish Airlines advertisements.

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Article · 2015

Women Chewing Gum: Feminist Critical Analysis of Advertising as Symbolic Violence

Ilef Journal — feminist critical analysis of advertising as symbolic violence.

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Articles in Turkish

Article · 2025

Postfeminist Medya Kültüründe Bir Tüketim Anlatısı Olarak Ekofeminizm: Türkiye'deki Reklamların Tematik Analizi

Ankara Üniversitesi İlef Dergisi — Fatma Şişli ile birlikte.

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Article · 2017

Türkiye'de 4.5G Reklamlarında Hızın Kültürel Temsili

İstanbul Üniversitesi İletişim Fakültesi Dergisi — hız olgusunun reklamlardaki kültürel temsili.

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Article · 2017

Erkekler de Ağlar, Ama... Axe Reklamındaki Hegemonik Erkeklik Eleştirisinin Yorumlanma Biçimleri

Erciyes İletişim Dergisi — Axe'in "Erkekler de Ağlar" reklamına izleyici tepkilerinin analizi.

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Article · 2015

Kadına Yönelik Simgesel Şiddet Aracı Olarak Temizlik Ürünleri Reklamlarının Eleştirel Analizi

Akdeniz Üniversitesi İletişim Fakültesi Dergisi — temizlik ürünleri reklamlarında simgesel şiddet.

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Book Chapter · 2025

Reklam ve Marka İletişimi Bağlamında Hikaye Anlatıcılığının Dijital Dönüşümü

Dijital çağda reklam ve marka iletişiminde hikaye anlatıcılığının dönüşümü üzerine bir inceleme.

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Book Chapter · 2024

Kişisel Marka Olarak CEO Markalama: Sistematik Bir Literatür Taraması

CEO markalama literatürüne sistematik bir bakış.

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Article · 2013

Reklamlarda Gençlik Kimliğinin Kurgulanması: "Genç Turkcell" Örneği

Selçuk İletişim — Genç Turkcell reklamlarında kurgulanan gençlik kimliğinin eleştirel analizi.

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Book Chapter · 2013

Reklam Bağlamında İkna ve Retorik

Reklamda ikna stratejileri ve retorik üzerine bir inceleme.

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Conference Presentations

Insight Islamophobia: Governing the Public Visibility of Islamic Lifestyles in Turkey

American Anthropological Association, 112th Annual Meeting — Chicago, IL, November 22, 2013.

Subverting the Peripheral Other: Intersectionality and Female Gaze in Tereddüt

November 2022 — Intersectionality and the female gaze in Yeşim Ustaoğlu's film Tereddüt.

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Representation of Desire in Advertising: A Psychoanalytical Critique of Coca-Cola

October 2022 — A psychoanalytical critique of desire in Coca-Cola advertising.

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Spaces Between Otherness and Power: The Critical Analysis of Heterotopia in Uysallar

October 2022 — A critical analysis of heterotopia and power in the series Uysallar.

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Memories Unveiled: Online Feminist Testimony and Resistance to Islamic Body Politics in Turkey

May 2022 — Online feminist testimony as resistance to body politics in Turkey.

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Marka Yönetimi ve Sürdürülebilirlik — Bildiriler Kitabı

December 2021 — Conference proceedings volume on brand management and sustainability.

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Ulus Markalama Stratejisi Olarak Kapsayıcılık ve Çeşitlilik: Nordik Modeli

December 2021 — Inclusivity and diversity as a nation branding strategy: the Nordic model.

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Reconsidering Advertising Literacy from a Semiotic Perspective

May 2018 — A semiotic reconsideration of advertising literacy.

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Goodvertising: A New Perspective in the Philosophy of Advertising

May 2017 — A new perspective on "goodvertising" in the philosophy of advertising.

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Subvertising Activism in Turkey: Exploring a Critical Alternative

August 2016 — Subvertising as a critical activist alternative in Turkey.

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Increasing Critique of Sexism in Advertising: Mainstreaming of Feminist Activism in Turkey

May 2016 — The mainstreaming of feminist activism against sexism in Turkish advertising.

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Representation of Syrian Refugees in Turkish Media: A Critical Analysis of the News Items

October 2015 — A critical analysis of Syrian refugee representation in Turkish news media.

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Essays

Aerial illustration of a walled garden with a red thread leading a figure away across an open field

Lines of Flight: Desire, Deterritorialization and the Return of Authority in "Unchosen"

Deleuze and Guattari on Netflix's Unchosen

A museum display case of small objects, a watch, and a folded embroidered cloth

Class, Archive, and Impossible Testimony in "The Museum of Innocence"

Love and curatorial power across Pamuk's novel, museum, and series

A red garment sealed in plastic on an industrial conveyor belt

La Casa de Papel as a Product of the Culture Industry

Adorno and Horkheimer meet Money Heist

Rows of glass cloches over soil, with one containing a single growing red plant

The Handmaid's Tale as a Feminist Dystopia

Reproductive biopolitics and the fragility of rights

A cracked mirror with a young hand and an older hand reaching toward each other

The Substance as a Feminist Doppelgänger Narrative

Ageism, the divided self, and the grotesque body

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CultPost Podcast

Listen to the latest episode

A Turkish-language podcast exploring media, popular culture, and everyday life through critical theory. Selected episodes are adapted into English-language essays.

Contact

Links and profiles